FAQ schema is a small block of code on a web page that lists each frequently asked question and its answer in a fixed format, using the FAQPage type from schema.org. It repeats what the page already says, so software can read the questions without guessing where they start and end.

Does Google still show FAQ rich results?

No. Google limited FAQ rich results to well-known government and health sites in August 2023, and its search updates page says the feature stopped appearing in Google Search starting May 7, 2026. The documentation for it has since been removed.

Does FAQ schema help you show up in AI answers?

Not in any way anyone has shown. Google says structured data is not required for its generative AI features and there is no special markup to add. The questions and answers people can read on the page are what an assistant has to work with.

Should I remove FAQ schema from my website?

Not if it is accurate. A block that matches the visible questions word for word does no harm. Remove or fix it if it lists questions the page does not show, or answers that are out of date.

Is an FAQ page still worth having?

Yes, if the questions are the ones clients really ask and each answer opens with a direct sentence. That is useful to readers and to any assistant that reads the page, with or without the code behind it.

Does the free check tell me whether my FAQ answers get used?

Not directly. The free check asks ChatGPT 25 real buyer questions from your niche at $0 and shows whether you get named and who gets named instead. It does not inspect your code, but it shows whether your pages are doing their job.

What does AnswerHalo cost after the free check?

The full audit is $500 once and runs 125 checks across ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews, landing by this time tomorrow. Ongoing watching is $399 a month, or $300 a month added with the audit.

What Is FAQ Schema, and Does It Still Help in AI Answers? What It Does Now

If you have read anything about getting found by AI, someone has probably told you to add FAQ schema. It sounds technical, it sounds cheap, and it sounds like the kind of thing a machine would want.

So what is FAQ schema, and does it still help in AI answers? It is a block of code that repeats the questions and answers on your page. Google stopped using it for the one visible feature it powered in May 2026, and says its AI features do not need it.

Below is the short answer, what Google changed and when, what is known about AI answers, whether to keep it, and what to do with your FAQ instead. Everything about Google is taken from Google's own pages, read on the day this was written.

What FAQ schema is

FAQ schema is a small block of code that lists each question on a page and its answer in a fixed format, so software can read them without guessing. It does not appear on the page. It sits behind it, repeating what a visitor can already see.

The format comes from schema.org, a shared vocabulary for describing web pages. Its definition is brief: a FAQPage is "a WebPage presenting one or more 'Frequently asked questions'". Each question goes in as a Question, and each answer as its accepted answer.

That is the whole idea. If you want the wider picture of what this kind of code does, the plain-English version is in what is schema markup. FAQ schema is one type of it, and the one most often recommended.

What Google changed, and when

Google used FAQ schema for one visible thing: a set of expandable questions shown under a site's listing in search results. It narrowed who could get that in August 2023 and turned it off for everyone on May 7, 2026.

SOURCE: GOOGLE SEARCH CENTRALWHO COULD GET THE FAQ RESULT

Until August 2023

Any site that followed the rules
- Coach
- Consultant
- Law firm
- Dental practice
- Recipe blog
- Online store
- Government agency
- Health authority
August 2023 to May 2026

Only well-known, authoritative government and health sites
- Coach
- Consultant
- Law firm
- Dental practice
- Recipe blog
- Online store
- Government agency
- Health authority
From May 7, 2026

No site at all
- Coach
- Consultant
- Law firm
- Dental practice
- Recipe blog
- Online store
- Government agency
- Health authority

What still reads your questions: the words on the page, which any assistant can read.

AnswerHalo answerhalo.com

The same eight kinds of website in three periods. Until August 2023, any site that followed the rules could have its questions shown under its Google listing, so all eight are lit. From August 2023 to May 2026, only well-known, authoritative government and health sites could, so only the government agency and the health authority are lit. From May 7, 2026, no site at all, so none are lit. What still reads your questions: the words on the page, which any assistant can read.

The eight kinds of site are examples we chose, not a list from Google. The dates and the rule for each period are Google's.

The first change was announced in August 2023, when Google's post on changes to HowTo and FAQ rich results said FAQ results "will only be shown for well-known, authoritative government and health websites". For a coach or a consultant, that was already the end of it.

The second came this year. Google's Search Central updates page records a deprecation notice on May 8, 2026, saying the feature "will no longer appear in Google Search starting May 7, 2026", and, in June, the removal of its documentation because it "is no longer shown in Google Search results". The old help page now redirects to that notice.

Who reads FAQ schema, what they use it for, and what is known. Google entries are from Google's own pages; the last row is our reading.
Reader	What it used FAQ schema for	Status now
Google Search results	Expandable questions under a site's listing	Government and health sites only from August 2023; shown for no site from May 7, 2026
Google AI Overviews and AI Mode	Nothing required	Google says structured data is not required and there is no special markup to add
Google rich results in general	Eligibility for other enhanced listings	Google still suggests structured data for these; FAQ is no longer one of them
ChatGPT, Claude, Perplexity	Not stated	We know of no public statement either way; they can read the visible page

Does FAQ schema help in AI answers?

Nobody has shown that FAQ schema helps a business get named in AI answers, and Google says its AI features do not need it. What an assistant can use is the visible question and answer, and those exist with or without the code.

Google is direct about this. Its guide to optimizing for generative AI features lists "overfocusing on structured data" as a misconception and says: "Structured data isn't required for generative AI search, and there's no special schema.org markup you need to add." It adds that it is still worth using for rich results in ordinary search.

For ChatGPT, Claude and Perplexity, we know of no public statement either way. They fetch pages and read the text. A block of code that repeats that text adds nothing they could not read already, which is why the safe assumption is that the words do the work.

Whether assistants read FAQ pages at all, and which parts they lift, is covered in do AI assistants read your FAQ page. The short version: they read the answers, and the first sentence of each matters most.

Should you keep it, add it or remove it?

Keep FAQ schema if it is already there and matches the page word for word. Do not pay to add it for AI visibility. Remove or fix it if it lists questions the page does not show, or answers that have gone out of date.

A correct block costs nothing to leave in place. This blog has one on every post, generated from the same text as the visible questions, because it is free to keep accurate and the format is still documented at schema.org.

The risk is a mismatch. A plugin that was set up once and forgotten can keep publishing an answer you have since changed on the page, such as an old price or a service you no longer offer. Now that no visible result depends on the code, there is no upside to that risk. Check it, or remove it.

And if someone quotes you a fee to add FAQ schema "for ChatGPT", ask what it will change and how they will show you. Google has said in writing that it is not needed for its own AI features.

What to do with your FAQ instead

Put the effort into the questions people can read: worded the way clients ask them, with a direct first sentence under each that answers it on its own. That is the version an assistant can quote, and it works on any page, with or without code.

Use the client's words. "How much does a career coach cost in Denver?" rather than "Investment".
Answer in the first sentence. The first sentence should stand on its own if it is the only part read.
Keep the questions real. Ask what clients asked you in the last month, not what you wish they asked.
Put the big ones on the pages they belong to. A price question belongs near your prices, not only on a separate FAQ page. How to gather them is in answering common client questions on one page.
Check the code matches, if you keep it. Open the page source or a structured data testing tool and compare it with the visible questions.

One honest limit. Google's statements cover Google. The other assistants have not said how they treat this code, so "it does not matter" is our reading for them, based on what they can read, not a promise from them.

The free check asks ChatGPT 25 real buyer questions from your niche at $0 and emails a plain-English readout: your score, who got named in your place, and the one fix to start with. It runs as soon as you ask for it, and the report lands within the hour between 7am and 5pm Central, or by 10am the next morning outside those hours.