Which AI visibility tool should a coach or consultant use?
If you want to know your score, buy a monitor: they start at $29 a month and they are good at it. If you want the score to change, you need someone to build and place the evidence AI cites, and that is a different job from measuring it.
Almost everything in this category is a dashboard. Dashboards are built for marketing teams who will act on what they show. A solo coach does not have that team, which is the whole reason we exist, and also the reason we are the wrong choice for anyone who does.
Figures below checked 1 August 2026| Option | Built for | Engines covered | What you actually get | Who does the work | Entry price | Guarantee |
|---|---|---|---|---|---|---|
| AnswerHalo Coaches and consultants, one vertical at a time | Solo coaches, consultants and small expert businesses | Five, including Google AI Overviews | Measurement, then the exact page to publish, specified line by line from your own evidence | We measure and specify; you or your team publish. We will do the whole thing on request | $0 check, $500 audit. Then $399/mo to keep watching. Done-with-you quoted on request | Delivery on the date we said, and every figure traceable to a stored, dated answer. No outcome promised, because you decide when a page goes live |
| BeFound.ai The closest competitor, and not a cheap one | Solo marketers through to brands, on a three-tier ladder | Four: ChatGPT, Gemini, Claude, Perplexity. No Google AI Overviews | Monitoring, automatic technical fixes, and content and authority work | Automated. Nothing is checked against your business facts before it publishes | $29, $394 or $749/mo | 14-day money-back on the $29 and $394 tiers. Refunds your first payment if you change your mind. The $749 tier is excluded |
| Profound Category leader, enterprise | Fortune 500 and enterprise teams | Up to nine, including Google AI Overviews | The deepest dataset in the category, 1.5B+ prompts, SOC 2 | You. It is an analytics platform | $99, $399, or custom for enterprise | None stated |
| Scrunch Enterprise B2B | Enterprise and larger B2B brands | Multiple | Detailed analysis across 500+ brands | You, or your agency | $300 to $500+/mo | None stated |
| Peec AI Mid-market analytics | Mid-market marketing teams and agencies | Six, including Google AI Overviews and AI Mode | Fast, usable analytics dashboards | You, or your agency | $95/mo, or $80/mo billed annually | None stated |
| Entry monitors Otterly, aeochecker and similar | Solo marketers who want a number | Typically four. Otterly covers Google AI Overviews. Claude and Gemini are paid add-ons | A score, refreshed on a schedule | You | From $29/mo | None stated |
| SEO suites Semrush, Ahrefs, HubSpot | Existing SEO customers | Varies by suite | An AI visibility tab inside a tool you already pay for, except at Ahrefs where it is a separate product | You, or your SEO team | Bundled at Semrush, free at HubSpot. Ahrefs Brand Radar is $398 or $699/mo on top | Semrush states a 7-day money-back guarantee on annual plans and initial add-ons, not on monthly. Ahrefs states no obligation to refund. Neither is tied to a result |
| Doing it yourself No tool at all | Anyone with the time | However many you check by hand | Whatever you can measure and write yourself | You, every month | Free, plus your hours | None |
What is genuinely different
Three things that separate us from that table
- We ask Google AI Overviews. It is the surface with the widest reach, and the closest competitor on that table does not check it: BeFound covers four engines and Google AI Overviews is not one of them. Gemini is not the same thing as AI Overviews, and covering one does not cover the other.
- A person signs off before anything reaches you. Every figure traces to a stored, dated answer, and every page we specify is checked against your own business facts first. The closest competitor on that table publishes automatically, with nothing checked against the business it is writing about.
- We do not promise you an outcome, and we will say why. Nobody controls what an assistant says next, and you decide when a page goes live, so any promise of a citation by a date would be a promise about things we do not control. What we do guarantee is that every figure in your report opens the stored, dated answer it was counted from, and that if one does not open and we cannot restore it within five business days, the report is free. BeFound states a 14-day money-back guarantee on its two lower tiers, which refunds your first payment if you change your mind early, and Semrush states a 7-day one on annual plans. Both refund a subscription rather than promise a result, and no other option on that table states a guarantee at all.
What we cover that most do not
- The page itself, specified line by line from your own evidence, rather than described in a recommendation.
- The schema, validated before it reaches you.
- A named competitor for every question you lose, not a share-of-voice percentage.
- The exact answer text a buyer saw, so you can check our work rather than trust it.
- Every page checked against your business facts before it goes anywhere. Tools that generate from a domain name hold no record of what you sell, what you charge or what you are allowed to claim.
What we are not
- Not a dashboard. There is no login, and we are not going to build you one.
- Not an SEO agency. We do not touch rankings, backlinks, ads or your site's design.
- Not enterprise. If you have a marketing team who will act on analytics, Profound and Peec are better tools than anything we sell.
- Not proven yet. We are new, and no client has finished a 90-day cycle with us. That is exactly why we do not promise you an outcome, and why the check is free so you can judge the work before paying for it.
When each of these is the right answer
A comparison page that never concedes is an advert. Here is where we would tell you to buy something else.
Buy a monitor from $29/mo
You want the number, you will act on it yourself, and you have the hours. This is the right choice more often than we would like.
Buy BeFound.ai
You want the whole thing automated and you are comfortable with content that publishes without a human checking it against your business. Their $29 tier is the cheapest way into this category, and it now carries a 14-day money-back guarantee. Their $749 tier costs more than our retainer, so compare the top of their ladder with us, not the bottom.
Buy Profound or Scrunch
You are an enterprise with a marketing team. You need nine engines, SOC 2 and a dataset we cannot match. Not a close call.
Buy Peec AI
You are mid-market, or an agency serving several brands, and you want fast analytics across all of them. Better shaped for that than we are.
Use the SEO suite you already pay for
Semrush already bills you and already has AI visibility in the plan, and HubSpot will grade you free. Ahrefs Brand Radar is a separate purchase at $398 or $699 a month. Start with what you already pay for before you buy anything, including us.
Do it yourself
You could. The work is knowing which directories matter in your niche, and whether any of it moved an answer. That second part is the hard one.
Buy AnswerHalo
You have real clients and real results, your buyers ask AI before they ask a friend, and you would rather the thing were fixed than measured. That is the whole test.
Questions this page gets asked
- Which AI visibility tool should a coach or consultant use?
- If you want to know your score, buy a monitor: they start at $29 a month and they are good at it. If you want the score to change, you need someone to build and place the evidence AI cites, and that is a different job from measuring it.
- What is the difference between AnswerHalo and a monitoring tool?
- A monitoring tool measures and reports. AnswerHalo measures, then builds the missing evidence and hands it to you as finished files. Monitors are built for marketing teams who will act on what they show, and a solo coach does not have that team.
- Does AnswerHalo check Google AI Overviews?
- Yes. AnswerHalo checks five engines including Google AI Overviews, which is the surface with the widest reach. BeFound, the closest comparison on this page, checks four engines and Google AI Overviews is not one of them. Gemini is not the same thing as AI Overviews.
- How is AnswerHalo different from BeFound.ai?
- BeFound is the closest comparison, because it also acts rather than only measuring. It runs three tiers at $29, $394 and $749 a month, so the honest comparison is their top tier against our retainer, not their entry tier against our audit. Three differences matter: we check five engines including Google AI Overviews and they check four, everything we specify is checked against your business facts before you publish it, and a person signs off on every report before it reaches you. Theirs is faster, fully automated, and publishes without a human checking it against your business. The trade is real in both directions: they will act without you, and we hand you the page to publish yourself unless you ask us to do it. They state a 14-day money-back guarantee on their two lower tiers, which refunds your first payment if you change your mind early. We do not offer a money-back guarantee, and we do not promise a citation; what we guarantee is that the work arrives when we said and that every figure in it traces to a stored, dated answer you can open.
- Does any AI visibility tool offer a guarantee?
- No option compared on this page guarantees a result, and neither do we. AnswerHalo guarantees the two things it controls: the work arrives on the date we said, and every figure in it traces to a stored, dated answer you can open and check. We do not promise a ranking, a citation, or a number of leads, and we will not promise a citation by a date because you decide when a page goes live. BeFound states a 14-day money-back guarantee on its two lower tiers, which refunds your first payment if you change your mind early. Semrush states a one-time 7-day money-back guarantee on annual plans and initial add-ons, which refunds the subscription rather than promising an outcome. No other option compared on this page states a guarantee at all. Be suspicious of anyone in this category who promises you a result, because the thing they are promising is not theirs to control.
Find out where you actually stand first.
Twenty-five buyer questions on ChatGPT, a score, and the names that appear instead of yours. No card, no call, and if it shows you are already named everywhere the report will say so.