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AEO/GEO RADAR · 20 September 2026

94% of 28,488 Florida businesses never got named once, and the Perplexity cutover is seven days out.

Reported, not confirmed

Google v. SerpApi: the hearing is 13 October, and SerpApi just lost the discovery fight that matters

The trade press (ppc.land, 26 August) reports a hearing on 29 September. The docket says that date was reset on 4 September: opposition was due 15 September, the reply is due 29 September, and the "Motion Hearing set for 10/13/2026, at 02:00 PM in Oakland, Courtroom 1". So 29 September is a filing deadline, not the hearing. Separately, on 15 September the court entered an "ORDER DENYING MOTION TO COMPEL THE PRODUCTION OF LICENSING AGREEMENTS" and vacated the 22 September hearing on it. The July dismissal turned on Google not having alleged that its licence agreements authorised its anti-bot system, and SerpApi has now been refused a look at those agreements before the motion is decided.

CourtListener docket, Google LLC v. SerpApi LLC, 4:25-cv-10826 (N.D. Cal.), Chief Judge Yvonne Gonzalez Rogers, entries read first-hand 20 September 2026
Reported, not confirmed

SISTRIX has been collecting at a reduced rate for four days with no resolution posted

Yesterday's item was Google blocking search scrapers harder since about 13 September. One day later, the only status page any affected vendor publishes still carries its 16 September notice verbatim: "Google has made further changes to the way search results are delivered. As a result, our data collection is currently running at a reduced rate." No resolution entry has been added. SISTRIX's previous entry (1 September) said processing speeds had returned to normal, so this is a second, separate degradation.

SISTRIX status page, entry dated 16 September 2026, read 20 September
Reported, not confirmed

Only 5.9% of 28,488 local businesses were ever named by an AI assistant

Method: 28,488 Florida businesses across nine cities and 18 industries. Three buyer-style query types per industry and city (a broad "best local businesses" search, a direct recommendation request, and a question describing a specific need), run on four assistants, giving 12 searches per industry per city and 1,944 searches statewide. Result: 1,676 businesses, 5.9%, appeared at least once. Of those that did appear, 43.2% turned up in only one of the 12 searches, 22.4% in two, and just 12.9% in five or more.

Limits, and they are real. This is a vendor's own study and Evoke sells the service it makes the case for. The Business Observer names four platforms (ChatGPT, Claude, Gemini, Google AI Overviews); Evoke's own page names five, adding Perplexity. Neither states the collection dates, how many runs per query, or what counted as an appearance. None of the 18 industries is coaching or consulting, so the headline number is about local service businesses (vets 19.2%, pest control 17.5%, commercial real estate 13.8%, dentists 3.6%, insurance 2.6%, general contractors 2.3%). Treat 5.9% as an order of magnitude from an interested party, not a measurement.

Evoke Strategy (Tampa PR and digital marketing agency, sells AI visibility services), via Business Observer, Anastasia Dawson, 18 September 2026, never carried

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