Google published the rules and the calendar for licensing its European search data
Google expanded its documentation for the European Search Dataset Licensing Program, the mechanism that implements the European Commission's binding Digital Markets Act decision of 16 July 2026. The dataset is described as "ranking, query, click, and view data from Google Search in the European Economic Area (EEA)."
The eligibility test is now written down. An applicant "must qualify as a provider of an online search engine as defined in Art. 2(6) DMA", must target EEA users, must have at least 50,000 monthly average users in the EU, must not be controlled by a non-EEA state actor or be under EU sanctions, and must either have operated the service in the EU for two consecutive years or have received more than 50 million euros in capital investment. Sharing is on FRAND terms with anonymisation.
The calendar is short. Licensing agreements become available on 17 September 2026 and data samples on 16 November 2026. Google is also required to maintain a public page listing every third-party search engine that takes the data.