Key Takeaways
- Start at zero, because the reading is free. Nothing in this category should be bought before you know whether you have a problem. A reading costs nothing and turns the whole decision from a guess into arithmetic.
- Separate measuring from changing. Monitoring software tells you the score every week. It does not move it. If you buy the first thing and expect the second, you will spend a year paying for a number that never changes.
- Price your own hours before you compare anything. The cheapest option in dollars is almost always the most expensive in time. A weekend of your writing is not free, and pretending it is makes every comparison come out wrong.
- Do not pay for reach before you fix the description. Outside mentions inherit whatever description they find. Buying attention while your own pages are vague spends money to spread the exact sentence that is not working.
- Expect a range, not a number. A solo coach with one clear specialty and a decent site is a very different job from a firm with four service lines and a stale profile everywhere. Anyone quoting one figure for both is guessing.
Nobody in this category likes publishing prices, which is itself a piece of information. You can read a dozen pages about getting recommended by AI assistants without finding out what any of it costs.
So here is the whole range in one place, including the parts we do not sell and the parts nobody can put a number on, which are the parts that usually decide whether the spend was worth it.
Prices below are what is published in 2026. Ours are exact. Everyone else's move, so where a competitor figure matters we point you at the page where we keep the checked version rather than freezing a number into an article.
What does AI visibility work cost?
Between nothing and a few hundred dollars a month, and which end you land on depends almost entirely on who does the writing. Measuring is cheap. Changing the answer is where the money and the hours go.
Concretely: a reading of where you stand costs $0. A full audit across five AI tools costs $500 once. Weekly re-measurement after that is $399 a month, or $300 a month when it is added with the audit. Monitoring software from other vendors starts in the low tens of dollars a month.
What none of those numbers include is your time, which for most owners is the largest single line on the bill. That is the subject of the figure below, and it is the reason two people can spend wildly different amounts solving the same problem.
The four routes, priced honestly
There are only four ways to approach this, and they are not really competitors. They sit at different points on the same path, and most people should walk it in order rather than jumping to the end.
| Route | What it costs | What it does | What you still do yourself |
|---|---|---|---|
| Ask the questions yourself | $0, plus an hour or two | Tells you whether you have a problem at all | Everything after that |
| The free check | $0 | 25 buyer questions put to ChatGPT, with a written readout | All of the fixing |
| Monitoring software | From the low tens of dollars a month | Reports a score on a schedule | All of the fixing, every week, forever |
| A one-time audit | $500 | 125 checks across five tools, plus the page specified for you | Publishing the page, unless you add help |
| Weekly re-measurement | $399/mo, or $300/mo with the audit | Re-runs your board weekly and emails what moved | Publishing the changes |
| Done-with-you work | Quoted on request | We draft, you publish, on your own site | Approval, and access to your site |
The honest note on that table is the third row. Monitoring is a real product and it is cheap, but it answers a different question from the one most owners are actually asking. The current published figure for each vendor, and the date we last checked it, is on our comparison page, because those prices move and an article that freezes one goes stale quietly. We set the two approaches side by side in monitoring tools versus done-for-you AI visibility.
The half of the bill with no price on it
Every quote in this category covers the same half of the work. Here is the other half, which is where the real cost lives.
Lines that carry a price
A reading of where you stand today $0
A full audit across five AI tools $500
Weekly re-measurement after that $399/mo
The same, added with the audit $300/mo
Lines that carry none
Your hours writing the page that answers the question
Earning a mention on a site somebody else owns
Waiting for the change to be crawled and re-read
Having client results worth publishing in the first place
Done-with-you work, quoted on request
The prices are ours and exact. The blanks are not hidden numbers, they are lines nobody can price for you: your hours, other people's decisions, and how long a crawler takes. Every one of them also appears in the text on this page.
Take the first blank line seriously. Writing one page that genuinely answers a buyer's question, with a real number and a real timeframe in it, is a few hours of concentrated work for most people, and a few hours you keep putting off for the rest. That delay is a cost too, and it is the one that most often decides the outcome. Whether it is a job you should do yourself is worked through in can you fix AI visibility yourself.
What not to spend money on
Paid placement in roundups and lists, where the payment is the qualification. Assistants read these the same as any other page, but the ones that carry weight are the ones a real editor maintains, and the ones you can buy your way into tend not to be.
Paying for reviews. Beyond the visibility question, the FTC's guidance on soliciting and paying for online reviews sets out where this crosses into deceptive practice. Asking real clients for honest reviews is the version that is both legal and effective.
Anything sold as a submission to an AI index. There is no such thing. Google describes its AI features in Search as drawing on the ordinary indexed web, with no separate submission step, and the other assistants read the open web in the same way.
And an agency retainer bought before you have a reading. Google's own advice on whether you need to hire help at all is unusually blunt about this: plenty of sites do not, and the first step is understanding your own situation rather than buying a response to it.
How to decide what to spend
Get the free reading first, always. It costs nothing and it splits the decision cleanly: either you are being named for your best questions, in which case spend nothing and check again in a quarter, or you are not, in which case you now know which question to fix first.
If you are not being named, price your own hours honestly and compare. If you have the time and one clear specialty, do it yourself. If your specialty is hard to state, or you have several, the audit is worth $500 largely because the hardest part is deciding what the page should say, not writing it.
Add re-measurement only when you have published something worth measuring. Paying $399 a month to watch a number that nothing is moving is the same mistake as buying monitoring software on day one, at a higher price. When the free reading is genuinely enough on its own is set out in when a free AI visibility check is enough.
The free check asks ChatGPT 25 real buyer questions from your niche at $0 and emails a plain-English readout: your score, who got named in your place, and the one fix to start with. It runs as soon as you ask for it, and the report lands within the hour between 7am and 5pm Central, or by 10am the next morning outside those hours.
Questions we hear the most
What does AI visibility work actually cost?
Anywhere from nothing to several hundred dollars a month, depending on whether you are measuring, fixing, or paying somebody to do both. A reading of where you stand costs $0, a full audit across five tools costs $500, and weekly re-measurement is $399 a month.
Is there a free way to find out if AI recommends my business?
Yes. You can ask an assistant your buyers' questions yourself and write down who it names, which costs only your time. The AnswerHalo free check does the same job systematically with 25 questions and emails the report, at $0.
How much do AI visibility monitoring tools cost?
Entry tiers start in the low tens of dollars a month and mid tiers run into the hundreds. Our comparison page carries the current published figures with the date each one was checked, because these prices move.
Why does an audit cost more than a monitoring subscription?
Because they do different jobs. A subscription reports a score on a schedule. An audit is a one-time piece of work that identifies what is wrong, who is being named instead of you, and specifies the page that would change it.
Can I do this myself for free?
Often, yes, and we say so plainly. If you have one clear specialty, a site you can edit, and a few hours, the work is writing a better description and publishing a page that answers your buyer's real question.
What is the most expensive mistake in this category?
Paying for reach before fixing the description. Mentions and placements carry whatever wording they find, so buying attention while your own pages are vague spreads the sentence that was already not working.
What does the AnswerHalo free check include?
It asks ChatGPT 25 real buyer questions from your niche and emails a plain-English report: your score, who got named in your place, and the one fix to start with. It costs $0 and it runs as soon as you ask for it.
What do I get for the $500 audit?
A total of 125 checks across five AI tools, the list of who is being named instead of you, and the page that wins your worst question specified section by section. It is in your inbox by this time tomorrow.
Your buyers are already asking. Find out what AI tells them.
The free check asks ChatGPT 25 real buyer questions about your niche and sends you the report within the hour, at $0. If it shows you are already getting named everywhere, we will say so in plain words.
Get my free check →